We are Rawya & Rabaa Al Hajeri, (AKA The Turbo Twins), passionate, socially driven entrepreneurs from Kuwait, with an unquenchable thirst for sports and adventure and a powerful drive to instigate positive change through our work.
After 15 years of leading separate and independent careers in the private sector, we joined forces in 2014 and created Eighty Percent.
Together, we envision contributing to the immense growth of the sports and fitness industry in Kuwait and the region through our signature active brands, corporate sports services, and public initiatives.
We are true believers in collaborating for change.
Our name is derived from and inspired by the Pareto Principle, which states that 80% of consequences come from 20% of causes (The vital few). Many natural phenomena have been shown to exhibit the 80/20 rule and it has since been applied to many disciplines including economics, sports, health and business management among others.
The Pareto Principle represents our brand as a social sports firm that aspires to join the vital few who are generating much of the impact in the sports and fitness industry in Kuwait and the GCC.
Create and sustain positive social movements/projects that inspire our community to make positive changes in their lives and the lives of others.
Become the leading sports management company creating socially impactful platforms for positive change.
Elevate the standards of event management in Kuwait, specifically sports-related services and platforms.
Inspire our community to adopt an active and healthier lifestyle.
The Brains
The Muscle
Operations Guru
The Entertainment
Lead Architect
Public Affairs
Comms Wizard
The Intern
Adventure officer
61 – 4th Floor,
Al Hashmiya Building,
1 Abdulmunim Riyadh St, Kuwait City
(+965) 6570 8080
info@eightypercent.co
